Ken Theiler on Franchising: How to Choose the Right Entrepreneurship Vehicle & Explore an Unfamiliar Industry

Free Agent Podcast
Ken Theiler

If you’ve thought about moving from corporate into business ownership, this week’s podcast episode is for you.

After 15 years as a leader at Johnson & Johnson and DJO Global, Ken decided to scratch his entrepreneurial itch, making an unexpected but strategic choice. And I’d say it paid off in a huge way!

Because of Ken’s laser focus on customer satisfaction, his loyal customer base followed him even after he separated from the franchisor; an incredible feat for someone with no background in that industry.

Choosing the right business vehicle for you is such an important decision. For me, franchising is the perfect foundation to explore entrepreneurship with confidence, because you’re not alone.

In today’s episode, Ken shares what made him gravitate to an entirely new industry, and the immutable laws of ownership that can allow you to thrive in any business.

Watch the Full Episode:

The really nice thing about the franchise world is that there’s a process and formula in place that allows people who aren’t necessarily from the industry to figure it out.

In this episode Ken shares..

  • Why franchising allows you to explore new pathways in your ambition and fully tap into the strengths that were suppressed in corporate.

  • How his company is retaining a customer base that feeds the engine and building support mechanisms after stepping away from the franchisor.

  • How to evaluate a business opportunity and run a company that preserves the integrity of your family.

Whether you’re a
corporate refugee preparing for your next move, or a business owner who wants to improve your results, I think you’ll really enjoy the wisdom Ken shares in this episode!

Guest Bio

Ken is the owner of Hometown Heating and Air. He is a highly accomplished global commercial leader with a stellar track record in marketing, strategic planning, and finance. With over 15 years of marketing experience, the majority with Johnson & Johnson, Ken has developed a deep understanding of market needs and customer behavior with outstanding success in launching successful products. 

Hometown Heating & Air provides a comprehensive list of services for customers to meet their HVAC needs. They have a solid understanding of what it takes to install, maintain, service, and repair HVAC systems, and they are committed to providing high-quality in-home comfort for their customers. 

For more information, visit or contact Ken directly


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