How an NFL Career Spring-boarded Brent Novoselsky Into Business Leadership

Free Agent Podcast
Brent Novoselsky

How do you leave the NFL after a career-ending injury and successfully pivot into a valuable, in-demand role in a completely different industry?

That’s what I wanted to find out from my guest, former Chicago Bears and Minnesota Vikings tight end, Brent Novoselsky.

Many pro athletes have the rug pulled out from under them when their careers end. By having a plan, Brent put himself on a completely different trajectory.

His NFL achievements include 100 games, 100 special teams’ tackles, and an induction into the Chicago Jewish Sports Hall of Fame. Today, he serves as Treasurer for the Retired NFL Players Association Chicago Chapter, and Vice President of Wealth Management at GCG Financial.


Watch the Full Episode:

Former players have always been told what to do. When they retire, all of a sudden they don’t have that anymore. They need a buffer around them and a path to follow, and the franchise model can work very well for those guys.

In this episode Brent shares..

  • How to pivot the structure and work ethic of sports into a different career.
  • Why the NFL is a simulated war environment where all careers end unwittingly, and how to set yourself up for success beyond it.
  • The reason athletes struggle after sport, and why franchising is the perfect career opportunity for people trained on structure and routine.
  • How to unlock the human capital that will elevate you by connecting with intent.

Pro athletes are uniquely equipped for business ownership if they use what they learned from sports as a springboard. What’s the lesson for non-athletes? You can take success in one area of your life into something completely new and rewarding.

If you’re looking for insights from the sports field (including what it was like training with the Chicago Bulls), and lessons on hard work and strategic foresight, you won’t want to miss this episode!

Guest Bio

Brent is a Vice President of GCG Financial, having been a member of the firm since 1995. He has been serving clients, their families and their businesses since 1989 with a particular expertise and focus on the accumulation and preservation of assets along with risk management. Brent meets his clients’ financial needs through the use of the extensive resources and experts at GCG, as well as through outside, trusted advisor offices.

Brent received his Bachelor of Science degree in Economics from the Wharton School of Business at the University of Pennsylvania. He graduated with honors with a concentration in entrepreneurial management. He received his Chartered Financial Consultant® (ChFC®) designation in 1999.

Brent played 7 seasons in the NFL. He was with the Chicago Bears in 1988 and the Minnesota Vikings from 1989-1994. In a career that included over 100 special teams’ tackles, Brent retired after a serious neck injury. He is a member of the Chicago Jewish Sports Hall of Fame. He is also the Treasurer of B’nai B’rith Sports Lodge and the Chair for their scholarship program. 

To connect with Brent, find him on LinkedIn and send an email to

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