Personal Branding Secrets to Stand Out on LinkedIn

Meg
Well, hello everyone and welcome to or welcome back to my podcast, the Free Agent. I am Meg Chmitz, your lovely host, hostess and this conversation on my podcast is all about free agency and taking control over your financial future. The mission of my show is to share inspiring conversations with real people who took the leap into self employment, business ownership, sometimes franchising and freedom from corporate refugees and executives tired of the desk job, to entrepreneurs and investors looking to share camaraderie and inspiration through their own business journey.

My podcast aimed the spotlight on real people who stepped into the unknown, took control over their destiny and became their own boss. Today I have the pleasure of having back to my podcast, Angela Dunz, who we have some interesting kind of unusual background, overlapping interests and whatnot. But my real reason for having Angela back on is that she’s a business development badass. How often do you get to say that? Legally, legitimately, but it’s right there. You are a badass. It’s in your title. And I want, I want my business owners to hear from you about managing their branding, their LinkedIn profile, staying on point and, and becoming, as you wrote last week, a likable badass.

For many of us women is absolutely necessary as we’re competing with men and they’ve got their own badassery. So we need to have, we need to have ours. So this is going to be a fun conversation, Angela. I never know where it’s going to go, but thank you for coming back.

Angela
I am so glad to be back, Meg. I’m honored.

Meg
Well, the last time we spoke and looking at your LinkedIn profile, realizing that we have this overlapping connection of Wisconsin and the great love of the great outdoors. But let’s. Besides being a badass, which you are, you’ve got some activities, hobbies and interests that are outside of business. Talk about what your, your current messaging is and what you want people to focus in on with their personal branding and, and really elevating their game when it comes to LinkedIn.

Angela
Well, that is really an interesting place to start. Personal brand is really the only thing that’s working and I’m not talking about your professional brand, I’m talking about your personal piece of your brand is really the only thing that is helping differentiate you from the noise out there. Now I think AI wasn’t quite as big a deal as it is now the last time we spoke, I mean the algorithm report came out the end of April and one of the things that they stated in there is that junk content on LinkedIn, i.e. stuff that is generic, that doesn’t get engaged with, that doesn’t like thrill people, has increased by 286% and I blame that on AI. So building a personal brand is about sharing about you personally. So what makes you tick, what are your values, what are you up to?

Because at the end of the day, I used to do enterprise sales training using Salesforce sales navigator and LinkedIn, and one of my co-trainers, oh my God, he’s just one of the most lovely people and so funny and he always said, you don’t do business with glass buildings and logos, you do business with people. It’s a personal relationship that causes you to commit money and time these days. And we are not parting with our money and time readily these days. We have to have a damn good reason to do so. And so letting people know what your personality is so that they can either say yes or no is really important. Your people are going to find you, but only if you give them a little peek behind the curtain.

Meg
Yeah. When you as you’re talking about this and revealing who you really are, give some examples. Because I know that my own brand, we focus very heavily on activities, hobbies, interests that make me me. But give some examples of maybe people you’ve worked with to help extract those characteristics that maybe people are hesitant, like does this really matter to anybody really? But I think your answer is yes.

Angela
Well, I work with a lot of attorneys and I’m going to tell you trying to get personal brand out of attorneys is, is it’s really a challenge because they’re just so hyper-focused on business and so professional that you can’t get them to take that hat off at all. You really have to, you have to come in it through a back door sometimes. I worked with a commercial real estate attorney and really all he does is help people in the healthcare industry find lab space, practice space, that kind of thing. So he’s really focused on the health care piece of commercial real estate here in the Bay Area.

Well, after talking with him and really discovering who he is, he’s a girl dad, he has five daughters and I asked him one day, I said, would you be willing to take just a really brief branding quiz? Scott, 18 quick questions. You know, it’ll give me a little bit of a look behind the curtain at who you are. And he came up as the lover, the sage and the adventurer and it made so much sense to me. He has a, what he calls a gentleman’s farm up in Sonoma. And a good weekend is when he gets to be on his John Deere tractor doing something on the ranch. And so, I mean, but he is such a girl dad. And so we incorporated some of those pieces into his LinkedIn profile and now he’s not just this hoity-toity guy that writes contracts all day long. He’s a girl dad and a gentleman farmer and somebody that you would want to get to know if you had any of those interests.

Meg
I want to get to know him. He’s. Because we think the same thing here. It’s amazing. A day on a John Deere tractor, even when it’s 90 something degrees out, it doesn’t. Yeah. My husband is a gentleman farmer, former Wall Street guy and gentleman farmer. And you’re so right, whether it’s an attorney or not, there are certain people who are already a bit allergic to LinkedIn. They want to be invisible, but they know they need to be visible. And so to your point, people don’t do business with like a real estate attorney with glass buildings and putting that in your banner across the. No. So to your point, I would definitely look up a guy like that because of that, that very personal piece of who he is resonates with me.

Angela
Yes. And that, that is what makes business happen. That’s what greases the wheels so that it moves forward, is developing some kind of a personal relationship. Now if you can do that on a 2D platform like LinkedIn and really grease the wheels, you’re going to get so much more business than the next guy down the road that does commercial real estate attorney work.

Meg
Yeah, yeah. And attorneys are, are a dime a dozen, I was going to say, which, pardon me, I probably shouldn’t be saying that, but, but they don’t, they don’t realize that these little nuances are actually what makes them appealing. I can think of two female attorneys on the east coast who are absolutely phenomenal, just total badass go-getters. And they both have such great LinkedIn profiles already. To your point, they have let their hair down and become relatable. And in fact, one of them I think I’ve had on my podcast two or three times and the other one has been on twice because they, unlike so many other professionals in their industry, they’re comfortable with revealing just little, little details make such a big difference.

Angela
Yes. And it could be things like the charities you’re involved with and some of the volunteering that you do. What you do for free really interests people passionate about.

Meg
I would love for people just to look up your LinkedIn profile or mine because for me, the strategy of you utilizing really leveraging Linked and this drives me nuts when I go to somebody’s profile and they’re not revealing who they are, it’s. It’s a cold call. It’s a cold introduction. Hey, it’s Meg. I’m just reaching out. It would be interesting to talk to you. Based on what? Now I look at your LinkedIn profile and I think that’s part of the reason why I wasn’t intimidated to get a hold of you after being exposed to your newsletter and your public speaking. And I was bit like, she’s, she’s a thing. But your LinkedIn made it really easy for me to relate to you on so many different levels. So case in point, pull up Angela’s LinkedIn and you’ll know so much more about who she is rather than just what she does.

Angela
And it’s those values. I think these days, if you can extract some values that a person has from their LinkedIn profile, from their posting, from their website, IT and other things that are client-facing, those values are even more important than anything else. So it really is the personal posts, it’s the personal information that reveals, you know, are you a people person? Do you value other people? Or are you just in this for the cold hard cash?

Meg
Yeah, the impact of AI has and I’m on a bit of a rage right now. It’s artificial intelligence, but it’s not accurate intelligence sometimes and it’s very bad. What people are putting out on LinkedIn is kind of hiding behind or leveraging AI. But it. Because it does not reflect until it’s trained how you speak and how you write and what your real messaging is. Yeah. You’re doing a disservice to yourself to post prior to your AI platform. Really understanding your voice.

Angela
Yeah. And you can train AI, but I have promised the readers of my newsletter that there will never be a word of AI in my newsletter. It’s now my newsletter might be more organized if I used AI. It might be easier to understand some of the points I’m trying to make. But it’s just going to be raw me and I. That’s just it.

Meg
Love that about you.

Angela
That’s what makes you engaging. And. And there are some people who are writers and you are a wordsmith. I know that you like to really craft your message. You’re careful about your words. There are a few other people I’m connected to who are just as passionate about the word choice and the nuances of those words. That’s what makes your newsletter so engaging.

Angela
And I do the same thing with my posting. Now, personal posting is definitely one of those things that it’s not easy to do. A lot of people feel very uncomfortable doing it. I mean, for example, I’ve been suffering with an injury, a spinal injury that has caused a lot of fallout. And I had to have a hip replacement. And a couple of weeks before I had that hip replacement, I posted a bunch of pictures of me as a climber showing people what. What used to be something that was really passionate to me.

And, you know, it’s so funny because you can tell somebody 20 times, I used to be a climber. And until they see the pictures, it’s not real. It’s just. It’s like you’ve known this forever, but you don’t get excited about it until you see the pictures. It was insane how much traction that single post got of me showing a bunch of. You know, I. And I was just mentioning it’s summer. Perfect summer for me was having over 60 days on the rock, guiding people and giving them an authentic rock climbing experience. That’s at Devil’s Lake. That’s what I used to do. And so the pictures were. Were interesting. They were some of my favorite pictures from those eight years of climbing and guiding. And it gave people a completely different view of that p. That badassery piece of me.

Meg
Yeah, the gal who produces my podcast and does basically, if you see it online, that’s one person in particular who’s. She used to do roller derby, by the way. Tamra has been the constant voice every week to dig further into who I am and what makes me tick. And it. It feels. It felt originally like she’s asking me questions about my weekend and I really didn’t know her, but that’s how dogged she is about continuing to dig through layers of who, the many hats that I wear, the complexity that we all are complex human beings. So lay your hair down. And what it also does is it makes you. People will come to me because of what Tamara has built for me on social media. And they’re already disarmed.

Angela
Greasing the wheels. They’re ready to have a raw conversation with you about what really matters to them. Now, there is no faster business development tool than that. Yeah.

Meg
And so don’t resist when Angela tells you to do it. Just like Tamara told me. Don’t resist, embrace it and have a little fun with it. I bought, if I reached over in my purse, I bought a little microphone and receiver so I can go out with my phone out to the prairie or into the pole barn where we’ve got the John Deere tractor. People are always amazed, like, wow, I’m wearing pink and polka dots today in honor of you because you’re fun like that. But in honor of the, of the badassery that I wanted to demonstrate. People love it when I do this. I put up my muscles and I’m. Because I have chainsaws. So they love those videos where they can see I’m not just the fashionista I am, I’m a farm girl.

Angela
And it’s those layers that are interesting and it’s the social proof that makes it real.

Meg
Yes. Another differentiator there. Thank you. AI for. Gosh, I feel horribly for some of the employers who are out there. My husband and I are employers. We deal with this even more now. You just don’t know if the picture is real. Is it recent? Is it real? Is that who you’re talking? Is that who’s coming into the office now that we’ve had a couple of conversations and it’s amazing how many people are still faking it.

Angela
Yeah, yeah. I’m working with a client right now and she is wondering why she is not getting hired. And we have had this conversation for five or six times. She needs to change her profile photo and she absolutely refuses to do it. She looks in her profile photo very young and very inexperienced and she’s trying to be a high level chief people officer. And it’s like your brain just immediately goes, something is not right here. And whenever you have cognitive dissonance like that, when things don’t match up, your critter brain gets involved and it’s an absolute no. And there’s no turning back because it’s your critter brain.

Meg
So what do you do with people like that?

Angela
We’ve had this conversation enough times and she is an adult and it’s her choice. I’ve done my job, I’ve made her aware of it. And when she’s ready to get hired, she will do something about it or she will start her own business. I mean, those are the choices.

Meg
Yeah.

Angela
And I don’t think that she wants to start her own business. It’s a little too scary for her right now in this market and I don’t blame her for that.

Meg
Boy, I just, right before we got on recorded a short video for my candidates who are considering business ownership and many of us have already gone ahead and done it. Once you own it, the media, it takes on a completely different tone because I’m, I read what’s going on. I get the news headlines popping up on my computer all day long. I know where we are and what’s going on. I haven’t had anyone call in sick today or call in fearful today. We have, our crews are out. Every one of our businesses is running as expected. Yes, it’s news, but the reality when you’re a business owner and this is how I work with people, is let’s follow where the money is being spent, what’s tried and true. And anyway, the, the news can really throw you off and into a tizzy not only whether you’re looking for a job or otherwise, but it’s business as usual out there, you guys. It’s business as usual unless you’re working for the government.

Angela
Today things are starting to open up. People are less fearful today than they were two months ago. I see things people are starting to commit. I sent out two proposals over the weekend. Those are the first I’ve sent this year.

Meg
Really?

Angela
Yes.

Meg
So proposals for what kind of work?

Angela
Long term LinkedIn work. One of them with a new product. It’s really kind of exciting and they’ve already done all the work. I’m so excited about that. And the other one for an attorney firm that is really starting to get into, they’re just, just starting to get into social media on LinkedIn. And you know, I’m going to tell you, attorneys and other high level professionals really don’t understand how LinkedIn works. They just have this idea in the back of their head that cash registers are going to ring in the News feed on LinkedIn. That is not quite how it works. But, but LinkedIn is a part of every step in the client journey. Somebody may look at your profile five to 17 times before a deal is done and if they don’t see what they need, if it doesn’t cause them to feel good about your profile and confident about who you are and what you can do for them, it’s not going to help that deal.

Meg
Yeah, quite simply it’s. And evolving. Evolving your messaging. The, the world is. We as consumers are taking in the message that is coming from your profile. But if it, if it reads old, if it. You kind of have to know what the words are that are important, whether that’s artificial intelligence or. But you need to have those key phrases involved and evolve your profile so that you continue to send the message out that you’re current and relatable and capable. Because if you don’t show the pivot, then it says you’re old and out of touch.

Angela
And there’s. There’s only two things that people want to know. Do you work with somebody like me? Name your audience or the situation that they might be in. And number two, what is the problem that you solve? Those are the two things that I want to know. If you make me work too hard at figuring those things out, I am on to somebody else’s profile. Because we want to consume each other. Instant information, we want instant answers these days. We want to get to the. This person does what I need them to do and they do it for me.

Meg
Some of my favorite posts are people who are giving just a routine diatribe about what is going on in the world and in their business. And Misty Cook is one person in particular. I love her posts. She’s former military. She works with high-ranking, also former military generals who are coming into civilian life. She is a storyteller and she’s a magnificent writer, as are you. And when Misty and I talk about her posts, it is absolutely vital to her that not one drop of AI enter in there because it’s a voice of authenticity as a beautiful, blonde, very lovely woman who came out of the military with her own damage because that’s what happens when you’re a female in the military. But she’s dedicated to changing the experience for other people who are doing the same thing. And every one of her stories is real. It actually happened. They’re real people. It’s captivating reading. I, I could get lost in a rabbit hole on, on posts like that because it. I want to work with her and I’m not former military.

Angela
And that is the only thing that works these days is storytelling. Storytelling that includes some of your values, the values of your clients, the success or the challenges of your clients. I mean, that is memorable. We are so hungry for real and relatable. An emphasis on the relatable part. We want to know that we’re not the only one having whatever experience it is that we’re having. We need to feel like we are a part of something that’s much bigger, that we’re not the Lone Ranger out there.

Meg
Yeah.

Angela
Purring in silence.

Meg
So what’s changing on LinkedIn these days that you’re aware of? We’ve gone from just words to pictures to videos. Is a video one minute, is it five minutes? So can you encapsulate what you’re seeing as best practices for someone like me and other listeners who are actively trying to improve their messaging?

Angela
We don’t want to see stock photos. I mean, the sophistication of stock photos are not as bad as they used to be, and I do use them all the time. But they’ve got to have the right look and feel or people do not pay attention. You know, the only thing that stops the scroll is a great photo, really, or a great graphic. We don’t stop because of the words on a post. Honest to God, that is not what stops us. So if you don’t have a picture with your post, good luck getting anybody to read that. They love you and they follow you religiously, but you’re not going to get any new eyes on that. So the photo or the graphic really makes a difference. And, you know, a lot of people put too, too much on it. If you have an event coming up, they want to get all of the information onto that post. Oh, my God, those are the worst. Because it’s all so small, you can’t read it and you’re like, ah, I don’t know. So you really want to keep it simple. And I use big, bold images for one of my clients and I’ve been working with her for five years. And it doesn’t matter what the algorithms are doing, it doesn’t matter what LinkedIn does with organic reach. Her reach is so consistent month after month after month because we’ve really established a personal brand for her. It’s big, bold stock photos of her target audience, which are men in their 40s to, like 55 who are corporate and looking for a franchise, looking to get out what is next for them. So photos are a big one, graphics are a big one. That is really what stops the scroll. And you really have to aim at that. It doesn’t happen by accident. Video is still very popular. Almost everybody that I talk to that does business with me has seen my videos. And it is the great differentiator. They either like you and they know that they’re going to do business with you, or they don’t and somebody else is going to work better for them. So video is the great sorting hat. And like I said, it’s almost 100% of the clients that I work with have seen my videos, and that was kind of their determining factor.

Meg
Is there a place like Tamara will ask me to mix it up, some of it here, because the background is familiar, people know where I am or to go out and record when I’m walking the dogs in the prairie or random thoughts while I’m driving my Little Cub Cadet 1947 tractor. People are taken off guard with something like that. So does the length matter and the location matter for video?

Angela
Less than 90 seconds? 60 seconds is kind of a sweet spot. Outdoor seems to be much more popular than sitting at a desk like this. So those raw videos, you know, in getting into your car and just like sharing some thoughts from a networking event or something, those are just the most popular. It’s the unpolished. It’s the raw, truthful moments that we share that are more popular than anything else.

Meg
And what I find people have a hard time with is 60 to 90 seconds. What am I going to say in 60 to 90 seconds? So there is some preparation, there is some practice, and there absolutely is paying attention to the words that you use so that you can be. Use an analogy. That’s something that gives people an immediate visual.

Angela
Let me give you an example. I have a friend who is a crisis PR guy and oh my God, we’ve never been in times that had more crisis PR situations, right? And he’s a professor at a university in San Diego. And so he’ll be walking to his car after teaching a class and he would have heard some piece of news, and he’s like, this is what they should have done in this situation. And they’re really raw because he’s walking to his car on the campus and people just eat up his videos because not only are you learning so much about a specific situation, but we all have crisis situations in our businesses too, whether they’re small or large. And it’s how you step back a few steps and think about how the other person is perceiving it, that that’s where the gold is. It’s not just, oh, this is the worst thing that ever happened in the history of the world. It’s like, what can I do to make it right?

Meg
Yes. So, so important also to be able to identify yourself succinctly with a differentiator. And the one that came immediately to mind is Jeweler, with whom I have been working with for the longest time, Joey. His moniker is the King of Bling. How does he differentiate himself from anybody? Any other jeweler? He’s the King of Bling. So being able to I know another gentleman here in Milwaukee who’s. He’s the data guy. He’s the numbers guy. And so he. His. His little moniker is related to. It just came into my head and right back out again. Tamara edit me out. Lynn Karazi is the Data Magician. And so he’s gone from something dry, boring, black and white into now he’s got a trademark. He’s got branding. He’s the data magician. So for those of you who really think about yourself and why or how you’re different, like my nickname, franchise Fashionista. I’m fortunate that the Wall Street Journal called me the franchise guru, so I can legitimately use those two. But in. In no time, then people get a visual in their head like, oh, okay, I kind of know who you are now.

Angela
Yes. And, you know, a lot of people, really, one of the things that isn’t easy to see is what differentiates you. I mean, we kind of dismiss it because it’s just. It just is. It’s just normal. I mean, a lot of people that saw those pictures of me climbing, you know, climbing was normal. That was a lifestyle for me. It’s not just a hobby. It’s a lifestyle. And so you just don’t think about that. And, you know, I’ve always been an extreme sports gal. I love jumping out of planes. I love trail running. All of that stuff is. We take all of that for granted, but that really is part of the whole badassery for me. It’s not just LinkedIn. It’s the way I look at life.

Meg
Badass. Badass. So with your hip replacement and other things that are going on, is that restricting you from some of these activities that nurture your soul?

Angela
I am about ready to ditch the cane. Already? Tomorrow will be three weeks.

Meg
Oh, good for you. This is really recent.

Angela
I am going well, yes. That. My PT guy says I’m healing like a 20 year old. So I. The goal is I have a favorite hike. It’s out at Tamales Bay. It’s called Pierce Point. It’s. It’s a little finger of land that’s about three to 400ft off the deck that goes out to a dead end. It’s a little out and back. It’s 10 miles round trip. And that is my goal. That’s when I’m going to say I’m back.

Meg
Will you send me some of these locations that you enjoy? One of my close friends is. This is going to sound kind of funny. She’s my pen pal. I’ve never actually met her in person.

Angela
I think you’ve mentioned her before.

Meg
She lives in Sonoma with her husband. And I bet your paths have crossed.

Angela
There’s so many, so much great hiking out here. Yeah, it’s just, but it’s all elevation. I mean, none of. And I’m going to tell you, okay, hiking trails in Wisconsin and hiking trails in California do not, they, they do not equate at all. It’s kind of like the roads in California and the roads in Wisconsin. Oh my God, they’re not even in the same category. What they call hiking trails out here. You know, I wouldn’t send my cows on sometimes. I mean, they’re bad. You have to be in shape. You have to be sturdy and stable.

Meg
Sturdy and stable. And that plays so much into your mindset. It’s very clear in reading your newsletters and you’re watching what you’re putting out there that you’re, you’re tough and you’re tender and you care and you want people, you want people to reveal themselves authentically in a way that is going to. Yeah. LinkedIn is not a cash register. It’s not, click on that and you got money rolling off. But it’s such an important brand builder. It’s really vital that a LinkedIn profile be, be a fingerprint of who you are so that other people can, can truly embrace the value that you bring. Your unique point of view. That’s really what differentiates you in my book for LinkedIn is that level of care and concern that you bring to extracting from people their true essence.

Angela
Well, and at the end of the day, if people can quit thinking of LinkedIn as a lead generation tool and start thinking about LinkedIn as a relationship building tool, it is an extension of the networking that you do in real life. I mean, it is an insane opportunity to keep those ephemeral relationships. You know, you meet somebody at a networking thing one time and you really hit it off. Well, where do you go from there? LinkedIn is one of the easiest ways to nurture relationships like that if the other person is active on LinkedIn, but it’s really a nurturing and a relationship building tool that is its best use. That is what drives business.

Meg
Yeah. Well, and just as I’ve been teaching on this end of the world with my own networking group, so many people who are in sales, hate sales. But LinkedIn is a tool and that’s how, that’s where they’re going to go with their phrases, their words. They’re going to hit the sort mechanism. It drives me crazy when I do that and I pull up, say, 10 profiles and all it is at that point is a, is me reaching out again in a cold fashion. Hey, Mr. 40 to 55 Year Old man in transition, would you like to own a franchise that isn’t going to differentiate me or help me to get his attention? If in his profile or her profile, there’s the reference to where did they grow up, what clubs and affiliations, then that creates that opportunity for me to read it and say, okay, this is a warm lead. We’ve got four or five points of overlap. He just doesn’t know me yet. He just doesn’t know me yet. So that is how you really create a door opener. LinkedIn is not an evil tool. It is a very useful tool if you build your, your profile right.

Angela
Yes. Build your relationships, build your brand, educate your ideal audience.

Meg
Perfect. All right, so in your LinkedIn profile, you did add that you are writing three books. So talk a little bit about that before we wrap up because I always like to leave people with a little tidbit that they might not know about the guest.

Angela
Well, the one that’s closest to publication is called Conversations with Skunks.

Meg
And tell me about that Angela.

Angela
It is a. Every single chapter is a personal extreme outdoor adventure of mine. So the, the reason for the title is I. I went to Isle Royale with my daughter and her family a couple of years ago, and I let one of the people in my youth group take care of my kittens for me at my house out on the mountain in Woodacre. And she got ahold of me right before we went to Isle Royale and said, you know, somebody’s eating all of the bird feed from the bag in the house, and I don’t know what to do about it. And I said, well, put the bag on top of the refrigerator. And that kind of took care of it. So I get home and, you know, I swear to God, on the west coast, everything that brings you home, it’s like 2 o’ clock in the morning, right? You get to SFO at midnight, you drive home, it’s 2 o’ clock in the morning. All, all I wanted to do was go to bed. And so my two kittens are in bed with me and I hear crunching in their dish. And I’m like, oh, my God, I just want to sleep. I don’t want to know. And I finally turned on the light and there’s two little skunks, two little kits that are eating in the side by side bowls of my kittens.

Meg
Hello.

Angela
And one of my kittens was a tuxedo. She was a long-haired tuxedo. She looks like a skunk to a certain extent. She jumps off the bed and goes and starts grooming the two kits. She was licking them and I’m like, what the hell? You guys invited them in through the pet door. And this has been going on for 10, 12 days while I’ve been gone. And, and the little skunks were so cute. They were just wiggling and they would like respond to every word that you said. They were so cute. And so I named them Dot and Dash, the Domino twins. And I did some research because I’m a biologist, right, and found out, you know, how old they had to be before they start spraying. And at that time I had to like bar the, the pet door and I had Dutch doors so I would leave the top door open. The skunks couldn’t climb up the door, but the cats could jump in that way. But the whole idea is, you know, how does it get to the point where you wake up and see two skunks in your bedroom and this is like normal. So I start at the very beginning with some of the outdoor adventures and, and just go kind of chronologically through time. I gave somebody stitches in the boundary waters. I never leave home without a suture kit. So now you know some more interesting things about me.

Meg
That is fascinating. So how far away are you time-wise from being published?

Angela
I could probably get it done this summer if I find a really great editor. And actually I’m interviewing somebody in Milwaukee right now who’s a great publishing editor.

Meg
Excellent. Well, I can’t wait.

Angela
It’s completely written, the photos are all there. It’s really just picking, you know, font and style and it’s, it’s really close.

Meg
I’m so excited. I’m so excited. I’m glad that we had time to, to land on that particular point for an ending place because it tells you a little bit more about Angela and wow, that would be fascinating. I did know that, that skunks cannot spray until a certain age. But I’m glad you now know exactly what that is. And thank you for spending the time with me again today to talk about the great big world of LinkedIn and best practices. And for anyone who’s listening, please, please, please find Angela Dunz. She’s got a website, she’s got a newsletter is absolutely worth following because your LinkedIn profile is your, your, that’s your.

Angela
Presence, personal and professional. It is your bread and butter.

Meg
So do it. Follow Angela and follow her advice. Thanks so much for being on.

Angela
Thank you.