Our Process

When it comes to your franchise research, be sure to align with the most reputable consulting firm to determine the franchises that you will evaluate. Some brokers have no franchise experience, and some consultants buy a franchise consulting business without industry experience. You wouldn’t have surgery done by someone with no experience. Just as not all doctors are specialists, not all brokers know franchising. I do and have more than 30 years of experience in all aspects of franchise ownership, development, and financial success. When you work with me, we will conduct a compare/contrast search that will enlighten you to the similarities, and what makes each business unique. Much like buying a house, you may fall in love with one until you know what the investment will require. Investing in a franchise is a major financial decision and choosing the wrong one can be quite stressful. 

However, my franchise consulting process eliminates many mistakes and burdens off of you by streamlining the search. My process includes a discussion about “your wife, your life, and your money” since those three pillars will fall if not taken fully into consideration. As I get to know you, your goals and outcomes, and the impact this will have on your household, I’ll present a shortlist of options that match your intended outcomes. Like a money manager, not every option is the right one today. And looking at too many of the wrong options is confusing, making it impossible to arrive at a logical final decision. I will walk you through the entire process, making sure to guide you to ask all the right questions. It is a logical, orderly process that builds into a Yes/No decision each week, both for you and the franchise company.